Step 1
Start with the soundtrack’s role
For a music video, decide which moments in the audio should drive a change of scene, energy, or camera movement. A general music-creation brief instead starts with the sound itself: mood, instrumentation, structure, and vocal direction. Keeping those goals separate helps you judge the result against the right brief.
- Video brief: identify visual changes tied to musical moments.
- Music brief: describe the sound you want to develop.